GTM Efficiency

Adopting AI as a Sales Leader

In my role as an early Sales & GTM leader, I've adopted LLMs to increase efficiency and speed. I don't just use tools; I build workflows that allow me to operate like a 5-person team.

Below are visual representations of the actual projects and workflows I use daily.
Reach out if you want to chat about my stack.

1. Prototyping Campaigns (No-Code)

Why I use this

I often need to test specific value props (e.g., "Usage-Based Billing") before bothering Engineering. I use Gemini to turn my raw briefs into fully coded HTML/CSS landing pages in seconds, allowing me to launch PPC tests independently.

Coding...

Q1_Campaign_Brief.txt

Product Context

Metered.io (Fintech Infrastructure)

Target Persona

CTOs at Series B SaaS companies migrating from Flat Rate to Usage-Based pricing.

Primary Pain Point

Building a billing engine in-house takes 6 months of engineering time. It breaks constantly.

The Offer

"Stop building billing. Start shipping features." (Demo Request)

Requirements

Clean, Stripe-like aesthetic. Trust logos prominent.

metered.io/usage-billing

2. Focusing on the Conversation

Why I use this

I use Fireflies/LLMs to capture the raw data so I can focus purely on active listening. Post-call, I use AI to extract the nuance—not just the summary—and draft follow-ups that address specific objections raised by stakeholders.

Processing...

Fireflies.ai | Recap

Discovery: Acme Corp <-> Metered

Oct 12 • 45m

Draft saved

To: Jason (VP Eng), Sarah (Procurement)

Subject:

3. Scaling Content Creation

Why I use this

As a team of one, I don't have a content marketing department. I interview our founders or technical leads, record the session, and use LLMs to structure their brain-dumps into high-quality white papers and assets.

Typesetting...

Founder_Interview_Notes.txt

Topic: The Death of PLG?

Thesis: Freemium is broken for complex infra tools.
Data point: 60% of dev-tools are moving upmarket.
Concept: "Sales-Assisted PLG" is the new standard.
Implementation: Don't gate the product, gate the support.
Prediction: 2025 will see the return of the solution architect.

State_of_SaaS_2025.pdf

4. Pipeline Copilot & Task Management

Why I use this

I use Claude to act as my "Chief of Staff." I treat it like a chat interface where I can ask it to search my calls, HubSpot deals, and meeting transcripts to generate a prioritized follow-up list, ensuring nothing slips through the cracks.

Searching...

Claude Enterprise

Hello Matt. How can I help you manage your pipeline today?

Morning Briefing

Critical Action Items

Waiting for analysis...

5. Data-Driven Targeting

Why I use this

Instead of bidding on expensive keywords like "Billing Software," I use LLMs to generate thousands of semantic variations for specific features (e.g., "automated invoice reconciliation python"). This lowers CAC by targeting high-intent, low-volume searches.

Mining...

Gemini Advanced

Goal: Find low-cost, high-intent keywords for our "Usage-Based Billing" product.

Strategy: Ignore generic terms. Focus on "Problem-Aware" engineering searches. Specifically target developers looking for API documentation or integration guides for competitors (Stripe/Zuora).

> Identifying competitor API endpoints...
> Generating 'vs' and 'alternative' clusters...
> Filtering for 'implementation' intent...

Long_Tail_Keywords.csv

Keyword

Vol

CPC